Visual Identity System
Creative Director_David Albertson
Graphic Designer_Mengyi Shao
Serina Therapeutics is a company that develops polyoxazoline polymers for pharmaceutical applications. It has been focusing on a next-generation drug-delivery platform for more than a decade, and is currently poised on final clinical trials.
Albertson Design was asked to help rebrand the company and bring their presentation up to date.
As a graphic designer in the team, I collaborated with our creative director to create a new brand mark that tells a unique visual
story and built up the brand guidelines. I also helped design the website and created icons. Based on the new visual system,
I updated their old presentation deck.