Friending

         the Planet:

     

Project: Quit     

        Using Single-use                  Packaging

COURSE/

GR620

Visual Thinking

INSTRUCTOR/

Sandra Isla

KEYWORDS/

Ecological

Friendly

Vivid

YEAR/

Fall 2017

OBJECTIVE/

Identify a problem that can

be solved by graphic design and

integrate varieties of design

solutions to help address the issue. 

APPROACH/

Many people cannot distinguish recyclable and unrecyclable single-use packaging. If we continue using this packaging,

it will threaten our health and planet. I created a brand

Go-goECOPACK, which aims to encourage people to reduce and ultimately quit using single-use food and beverage packaging to better the environment. I chose a vivid, and ecological color palette, friendly typefaces, and developed a series of icons to make the whole project look appealing

and engaging. 

logo2.png
logo.png
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ad-1.jpg