OBJECTIVE/

Identify a problem that can

be solved by graphic design and

integrate varieties of design

solutions to help address the issue. 

APPROACH/

Many people cannot distinguish recyclable and unrecyclable single-use packaging. If we continue using this packaging,

it will threaten our health and planet. I created a brand

Go-goECOPACK, which aims to encourage people to reduce and ultimately quit using single-use food and beverage packaging to better the environment. I chose a vivid, and ecological color palette, friendly typefaces, and developed a series of icons to make the whole project look appealing

and engaging.