The Nature of Identity
Identify a dead or defunct brand and create a new visual identity and brand guidelines with a new direction.
The new ERECTOR’s mission is to inspire people to apply
their ingenuity through collaborative building. After I identified
a new approach, I designed a new ERECTOR identity, which
was inspired by the idea of building. I also created new brand guidelines for the new ERECTOR and defined how it will
expand in the future to reinforce its new mission.