OBJECTIVE/

Identify a dead or defunct brand and create a new visual identity and brand guidelines with a new direction. 

APPROACH/

The new ERECTOR’s mission is to inspire people to apply

their ingenuity through collaborative building. After I identified

a new approach, I designed a new ERECTOR identity, which

was inspired by the idea of building. I also created new brand guidelines for the new ERECTOR and defined how it will

expand in the future to reinforce its new mission.