CLIENT/
Arris Composites, Inc.
DESIGN AT/
Albertson Design
PROJECT SCOPE/
Brand Strategy
Messaging
Visual Identity System
Collateral
Web Design & Production
TEAM/
Creative Director_David Albertson
Strategy & Content Director_
Marc Weidenbaum
Web Design_Jose Alonso
Web Development_Ryan Fitzgerald
Graphic Designer_Mengyi Shao
OBJECTIVE/
Arris is a young company located in Berkeley, California. It is using a multi-pronged approach that combines aerospace-level materials with traditional molding and assembly to push product design into an emerging new paradigm.
Albertson Design was asked to help them establish its brand language and a new visual identity system to convey the message of its partnership with the world’s most innovative companies to imagine, design, and manufacture the future.
MY ROLE/
As a graphic designer in the team, my role was to help create a new visual story and concept of the brand, and establish a visual system that can be applied to different materials. I also helped design the website; created illustrations, icons, and animation.
