CLIENT/

Arris Composites, Inc.

DESIGN AT/

Albertson Design

PROJECT SCOPE/

Brand Strategy

Messaging 

Visual Identity System

Collateral

Web Design & Production

TEAM/

Creative Director_David Albertson

Strategy & Content Director_

Marc Weidenbaum

Web Design_Jose Alonso

Web Development_Ryan Fitzgerald

Graphic Designer_Mengyi Shao

OBJECTIVE/

Arris is a young company located in Berkeley, California. It is using a multi-pronged approach that combines aerospace-level materials with traditional molding and assembly to push product design into an emerging new paradigm.

Albertson Design was asked to help them establish its brand language and a new visual identity system to convey the message of its partnership with the world’s most innovative companies to imagine, design, and manufacture the future.

MY ROLE/

As a graphic designer in the team, my role was to help create a new visual story and concept of the brand, and establish a visual system that can be applied to different materials. I also helped design the website; created illustrations, icons, and animation.

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